Course Outline

Introduction and Overview 
- Welcome and Introduction
- Course Objectives and Expectations
- Brief Overview of AI in Graphic Design and Advertising

Session 1: Introduction to AI Tools in Graphic Design 
- Overview of Midjourney, Adobe Firefly, GPT, and Bard
- Understanding the Capabilities of Each Tool
- Real-world Examples of AI-Generated Designs and Campaigns

Session 2: Getting Started with Midjourney
- Setting Up and Navigating Midjourney
- Basic Features and Functions
- Hands-on Exercise: Creating a Simple Design with Midjourney

Session 3: Text Prompt Engineering and Control 
- Introduction to Text Prompt Engineering
- Techniques for Effective Prompt Writing
- Hands-on Exercise: Crafting Prompts to Guide AI Design

Session 4: Exploring Adobe Firefly AI Tools
- Overview of Adobe Firefly’s Features
- Differences Between Adobe Firefly and Midjourney
- Hands-on Exercise: Creating Typography with Adobe Firefly Text Effects

Session 5: Creating Advertising Campaigns with AI Tools
- Integrating Midjourney, Adobe Firefly, and ChatGPT in Campaigns
- Step-by-Step Guide to Building an AI-Powered Campaign
- Hands-on Exercise: Designing a Mock Advertising Campaign

Session 6: Using ChatGPT and Bard for Creative Assistance
- Overview of ChatGPT and Google’s Bard
- Generating Text Prompts, Slogans, and Inspiration
- Hands-on Exercise: Using ChatGPT and Bard to Enhance Your Designs

Wrap-up and Q&A
- Review of Key Takeaways
- Q&A Session
 

Requirements

Basic Understanding of AI Concepts (Optional but beneficial):

  • Familiarity with basic AI and machine learning concepts can help in understanding the underlying technology, but it is not mandatory.
 7 Hours

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